Bollywood's Global Affair: Cultural Industry and Soft Power 

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PhD candidate: Anubha Sarkar

Supervisor: Justin O'Connor

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Armed with an MA in Cultural Economics from Erasmus University, Anubha's PhD research explores the intersections between the film industry, diplomacy and creative economy. In particular, her endeavour is to situate the roles of culture and commerce in soft power generation, with India's Bollywood Film Industry as the focal point.